Brands of Tomorrow - All about SEO, GEO / AEO / AIO : How not to become dinosaurs in the Age of AI

Meet the Speakers

Speaker

Beatrice Gamba

Head of Innovation

WordLift

Speaker

Gianluca Fiorelli

Strategic & AI Search SEO Consultant

ILoveSEO.net

Speaker

Shwetha Iyer

SVP & Head of Marketing

Kissht

Speaker

Kshmendra Narain

Sr Director Regional Marketing - APAC Region

Belden Inc.

Speaker

Dan Petrovic

Director

DEJAN

Speaker

Jes Scholz

Marketing Consultant

Jes Scholz Consulting

Speaker

Pei Ee Chng

B2B Digital marketing Head

Canon

Speaker

Harneet Singh

Chief AI Officer

Rabbitt AI

About Session

Key Takeaways

• •
  Search Is Being Rewritten by AI: Why traditional SEO alone is no longer enough in agent-led discovery.
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  SEO → GEO → AEO Explained: What each shift means and how brands should respond.
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  Staying Discoverable in AI Ecosystems: How brands can maintain visibility as AI intermediates customer journeys.
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  Authority Over Rankings: Building trust, credibility, and relevance beyond keyword positions.
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  Content for AI & Humans: Designing narratives that machines understand and people trust.
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  Winning the Next 2–3 Years: What will define brand visibility in AI-driven environments.
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  CMO Skills for the AI Era: Capabilities marketing leaders must invest in now.
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  B2B vs B2C Realities: How AI-driven discovery differs across industries.
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  Cross-Functional AI Readiness: Aligning marketing, data, and tech teams for sustainable growth.
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  Future-Proofing Brands: Practical steps to avoid becoming irrelevant in the age of AI.